Silver Bullet-Blog

The effort that goes into article creation is what persuades many Internet marketers to seek help for much of their article marketing efforts by hiring a professional article writing and spinning service. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your efforts, always being mindful of the ultimateobjectives of increased traffic to your site and improved search engine optimization.

* Dedicate a regular time at least once a week to write articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Make a list of the special submission guideline of each of the article directories to which you normally submit. Include specific elements such as minimum article length, number of keywords permitted, whether or not an abstract or summary is required, and so forth. Make sure that your article meets all of the criteria of all of the directories to which you plan to submit your article.

* To the extent possible, write from your own experience. Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Also include some humor if possible. Again, remember you want them to want more and click through to your website.

* When you choose a topic, rely on your keyword research to direct you.

* After writing your article, review the content and begin to actively search for words or phrases that will increase the “hits” to your articles. Many times I believe I have an incredibly great title. By using a key word search, I can truly learn if the title is extraordinary or just plain ordinary. For example, in a recent article I had planned to use the phrase “bulls eye” in the title. As I am a very visual individual, this word conjured up an arrow hitting a target. Inventory overture revealed 3,190 searches for “bulls eye” while the word “target” had 1,814,599. My next action was to quickly change the title to maximize this key word

In MS Word, under the Edit Button, you can scroll down to Find and enter each key word to determine if that word or phrase is included within your article. With Search Engine Optimization (SEO), using the right amount of key words is also important. An overload of key words is just as harmful as not enough key words. My strategy is to identify 20 top key words for every article and incorporate them at least one time and not more than three times into the article..

Hopefully, these strategies will not only improve your Internet marketing through increased traffic to your web site, but will also improve the quality of your articles and potentially start to build those relationships with future customers or clients.

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