Tag Archive for marketing

Small Business Ideas – An Email Marketing Lesson From My Daughter

One of my favourite pastimes is talking science with my kids.

Can’t beat an evening of evolution, cosmology and debunking the idea of ghosts, ghouls, long-legged creepies and things that go bump in the night.

Alas, even bright kids trip themselves up on common psychological tripwires — the same ones business owners trip themselves up with when it comes to email marketing.

Let me explain.

Rosie, my youngest daughter, was telling me her laptop charger was broken. And indeed it was. The cable had frayed and parted right at the plug where it goes into the laptop.

So I suggested she try another one from one of the other laptops.

“It won’t fit”, she said.

“How do you know?”

“Well, it’s a different brand so it will be different”.

“Have you tried it?”

“No, but I doubt it will work”.

“But you don’t know for sure?”.

“No.”

“So why not go and get one and see if it fits. If it does, then you can stop pestering your brother for HIS laptop and use your own”.

Now, I don’t know if you’ve ever tried to get a 12yo to get off her butt and actually DO something, but the conversation went round in that vein for a while.

Eventually, though, she got up, fetched a charger and…

… it was a perfect fit.

Just think, all that hassle and lost computer-time simply because she had already decided what worked instead of actually TESTING what works.

Yeah, you’re probably smiling at this, especially if you have teenagers, but, you know adults are no better, really.

I mean, I know loads of business owners who somehow magically “know” their list won’t respond favourably to daily emails, long copy and all the other direct response marketing strategies and tactics experience shows us actually DO work.

They have had it “revealed” to them, no doubt, through their “intuition” and “other ways of knowing” that regular and frequent marketing emails written in a conversational tone and sending them to sales pages won’t work.

And it’s possible they could be right.

After all, the fact EVERYONE who has ever done this in my experience has had a substantial boost in sales is not conclusive evidence everyone always will.

But it’s highly indicative of a trend, and…

… if you don’t TRY it, you won’t ever actually KNOW.

And unlike my daughter, you won’t just be missing out on a bit of idle tomfoolery on Facebook or whatever: you’re perhaps missing out on profits.

Something to think on, perhaps?




Have You Been Using Twitter To Receive More Visitors To Your Links?

Twitter is a social networking site that you can make use of to start driving traffic. Twitter can be a good way to generate traffic for both websites and affiliate links. For those of you not utilizing Twitter yet, we are going to talk about how you can make use of several simple tricks to get the most from your Twitter marketing efforts. An example of a internet site that comprehends this content and takes action with it in its marketing plans is builders in Swansea specialists site Award Building.

One thing you need to do is to begin collecting certain software’s that will help you with your efforts. If you are genuinely interested in marketing on Twitter, you are going to want to search for an auto following program. In order to get more Twitter users to follow you on Twitter, you need to follow as many people as you can. The key is to keep on following more and more users so that more and more people follow you. And the more Twitter followers you can get, the more money you can potentially be made through your efforts.

The next thing you are going to need is to locate a software known as an un-follow program. What this type of program does for you is it un-follows a user who is not your follower. This is crucial because you can only follow a specific number of people at any given time, and if people are not following you, you don’t need to follow them. When you have more people following you, in time you will be able to follow more people and this continues like this forever. You can actually be following millions of people as long as you have millions of followers.

When the first two steps are taken care of, the next thing you need to do is get a Twitter posting program. With kind of software, you won’t have to log in all the time to post your marketing messages. You will choose how frequently you would like to post and what products you want to promote and the software will make your posts for you. This is a great time saver because this program will automatically make your posts for you and you won’t need to do anything at all.

If you utilize the programs mentioned above, you will have the tools you need to start generating loads of traffic through Twitter. You will be able to find other programs that can help you out even more. If you would like to take all of your blog entries as you publish them and have them posted to Twitter, you can find a software that can do that for you too. This type of marketing is good for website owners trying to drive more traffic to their blogs.

Now rather than searching for all the different pieces of software’s, you can find one software that can do everything you want it to do. While software like this can be rather expensive, for lots of people this is a terrific option because one software can take care of everything for you. Look around the Internet and you may be astonished at how many different software’s are available to help you with your Twitter marketing.

In order to begin generating more money or even if you are only starting off in the online world, Twitter can be a huge marketing tool. If you decide to utilize Twitter and don’t have the software’s you need, you may discover that it is almost impossible to get everything done effectively. By not using these types of programs, you may find that the time involved in building your followers will not be worth the hassle. The key to any type of marketing effort is to ensure you keep doing it. You will find that the amount of money you generate will keep  on  growing when  you continue  to build  your  following. For more resources on this interesting topic look where , estate agent Neath specialist Captured Homes, a company dedicated to house marketing who view all the articles at Wikipedia.com




Start an Earthquake, Create an MLM Blog

By Mary Gay

An earthquake is formed at an epicenter and moves outward, usually transferring incredible energy over hundreds of miles and creates havoc for everything in its path. When you attempt to build a blog, you need to construct the blog in such a way that each piece of content you produce moves outward with great force. The marketing impact of your MLM blog needs to be far reaching, so the systems that will assist in moving that energy outward are critical.

A great MLM blog is one of those must have marketing tools that I would never want to be without. For an internet marketer who is focused on building their own personal brand identity, absolutely nothing does a greater job of putting their name and face into the marketplace. However, it is important to realize that simply using an MLM blog does not insure success in creating a business online. It is the manner in which the blog is used that decides whether or not your efforts simply create ripples or whether they fuel a true marketing earthquake.

Your MLM blog is your internet home. If you do not have a “home” there’s no real place to “invite” people to come and really discover who you are as well as what you had to offer them. This is definitely Attraction Marketing at it’s finest, mainly because at any time guests arrive at your blog they feel at home, and they keep visiting as a result of the content you post. Always keep in mind that folks join people, not businesses.

The MLM Blog nonetheless, is just the platform you use to post your content. The second part of online lead generation is syndication i.e. how would you let people know your MLM Blog exists?

That is by means of article writing, so that your MLM Blog subject matter can be virtually anything that can instruct as well as inform network marketer’s. The more blog posts you produce, the more you will bring in new visitors and keep existing readers happy. Add new, fresh content daily, and by doing this, the search engines will begin to favor and identify your blog in the search engine rankings.

Also, your mlm blog posts should be posted to as many article directories as possible. The search engines will know your blog is the primary source of the content and provide added popularity to your blog, providing you with full credit as the original publisher.

Essentially, winning the contest in the article directory will determined how your blog fares on the criteria. They search for leadership, consistency of content, non-promotional value and first impressions. There are many benefits of marketing your mlm blog with articles… The best part about article marketing is that its free. Effective Article marketing does take time to write, to proof read and then submit them to all the main directories, but if done properly, the payoff will improve your mlm blog.

When you create more content and more bloggers post your content, the more back links your mlm blog will have. Google places importance on all incoming links to your blog. The more relevant back links you get on your blog the higher google will rank you in the searches.

By attracting visitors to your “blog home” you build a relationship, and through this relationship you generate MLM leads by offering free product or services. Always end the article with a resource box where you can offer freebies, like newsletter, videos or even e-books.

An mlm blog is an asset, it is your creation, and it is your store, but you have to own it. If you don’t own it, you never control it, you’re back to being an employee at the mercy of your company.

Therefore, build your MLM Blog, start your epicenter and watch the earthquake grow. As you can see, it’s important to include all of the above component to brand yourself and make your MLM Blog attractive to others.

Mary Gay is an avid network marketer with many years experience in the field of Network Marketing. She and her business partner devote their time helping others through the mine field to success. This article provides information that’s a MUST for online network marketing. Building a Blog.
http://quickmlmformula.com
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