When “My New Haircut” video came out on YouTube it received over 10 million views in just a few months, making the main actor Brett “Broski” Tietjen an international celebrity. Tay Zonday’s song “Chocolate Rain” has received more than 25 million views and has landed him a spot on tonight’s show. Blendtec’s videos “Will it Blend?” are regularly viewed by millions and have generated millions of dollars for the company in brand awareness.
Mark Leung’s “College Saga” has been seen by millions and has landed him a job at MTV. These and many other videos are turning regular people into celebrities. So what is a secret formula to YouTube’s popularity?
Poke fun at your neighbor: Brett “Broski” Tietjen is a 28-year-old NYIT graduate with a master’s degree in film production. In his “My New Haircut Video” Brett plays a rude and arrogant musclehead from Long Island who swears incessantly, takes steroids, and demeans women. The video is unique and funny in content. It makes fun of typical guidos from Long Island, where Brett grew up. The secret to success in his video is evident: Brett found a unique way to make fun of a specific social group without really offending […]

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